Number one is not just a number. It's an attitude.

Tennis is more than a game—it’s a pursuit of excellence, where every detail makes the difference. ​ Haier embraces the same mindset, bringing cutting-edge innovation into your home to elevate your everyday performance.​ Everybody can step into a world where technology meets ambition, where precision isn’t just a goal but a standard. ​ Because when everyone play with the number ones, every move counts.

A year of top tournaments. A year of excellence.

From the clay courts of Roland-Garros to the thrilling Nitto ATP Finals, Haier stands alongside the champions at the biggest tournaments worldwide.
Anyone can follow Haier journey through the most exciting competitions and experience how innovation and performance come together—on and off the court.

ANA IVANOVIC

Global Brand Ambassador Haier

Elegance, precision, and determination.​ A true champion inspires excellence both on and off the court, proving that performance is a matter of mindset.

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The Values That Drive Haier and Champions on the Court

From precision and power to intelligence and connectivity, every aspect of Haier innovation mirrors the spirit of tennis. Discover how these shared values create a performance that’s always at the top.

Connectivity

Image having a real-time advantage on the court and in life. Haier’s connected features, from instant notifications to voice-controlled command, keep you in complete control, like a perfect shot.

Style

Lines make the difference. The expression of elegance on the court and at home, thanks to household appliances with a unique design, premium materials and the finest finishes. Every detail plays for a winning performance.

Power

Number ones know how to dose power. When they have to raise their performance on the court, reach the highest levels and achieve professional results for your home, by reducing energy consumption.

Intelligence

Intelligence is your match point. The most revolutionary way to greatness is through intelligence and smart connectivity, save energy reach the top faster and remain #1.

NEXT TOURNAMENT

EUROPEAN OPEN

12 - 19 October 2025 | Brussels

The number ones have one more court: your home