20% OFF FULL PRICE & 5% OFF SALE. SHOP NOW>
NEW Product Safety Notice
FREE Next Day Delivery on Small Appliances
Shop Now, Pay Later, with Klarna
10% off when you buy two or more appliances

Quick links:

A
31020198 - #1
31020198 - #11
31020198 - #15
31020198 - #29
31020198 - #27
31020198 - #3
31020198 - #4
31020198 - #5
31020198 - #6
31020198 - #7
31020198 - #8
31020198 - #9
31020198 - #10
31020198 - #31
31020198 - #32
Technical Drawing - #33
31020198 - #1
31020198 - #11
31020198 - #15
31020198 - #29
31020198 - #27
31020198 - #3
31020198 - #4
31020198 - #5
31020198 - #6
31020198 - #7
31020198 - #8
31020198 - #9
31020198 - #10
31020198 - #31
31020198 - #32
Technical Drawing - #33

X 11, Washing Machine - White - 11KG (HW11, 0-BD14397U1)

Freestanding, 11 Kg, 1400 RPM, 10 Year Warranty, White, 16 programs
£999.00 £1,299.00

The Haier X 11,  Washing Machine - White - 11KG sets a new standard in performance and efficiency. With Energy Class A-40%, it optimises consumption while delivering top results. Ultra Fresh Air keeps clothes fresh up to 12 hours, and AutoDose with the new TFT screen offers fully autonomous, convenient washing cycles.

  • Ultra Fresh Air: Keeps the drum fresh for up to 12 hours, preventing odours, mould, and bacteria.
  • Direct Motion Motor: Quiet, low-vibration, energy- and water-efficient motor with long-lasting durability.
  • AI-Powered Care: Automatically detects fabric type and load size, optimizing wash settings for perfect results.
  • Smart Dual Spray & ABT®: Ensures hygiene by cleaning the machine automatically and protecting against bacteria.
  • Refresh Programme: Micro-steam technology refreshes clothes, reduces creases, and eliminates odours and allergens.
  • XXL Drum & Wide Door: Extra-large drum with a 36 cm opening for easy loading of bulky or large loads.
  • hOn App Connectivity: Full remote control, 60+ cycles, cycle notifications, and personalized laundry management.

*Exclusions apply; cannot be combined with voucher codes or other discounts.

FAQs
X Series 11 Play video

X Series 11

X Series 11 is not only the best Haier washing machine but represents a point of reference for the entire market and for those who want to experience truly superior performance. Cutting-edge materials, pure technological innovation and the extraordinary energy class A -40% that allows you to optimize consumption and minimize the environmental impact, without giving up the best results. Even at night, while you're sleeping. In fact, thanks to the Ultra Fresh Air function, the washing machine will blow fresh air taken from outside, removing humidity and preventing mould and bad odour from generating inside the drum, keeping the garments fresh and clean as just washed up to 12 hours. But that's not all: the AutoDose function and the new TFT Screen offer you washing cycles in complete autonomy, leaving you all the freedom to enjoy your time.

Learn More
Ultra Fresh Air: Water residue will no longer be a problem.

Continued freshness for up to 12 hours after every cycle

Ultra Fresh Air keeps your fabrics free of odours and bacteria after the cycle has finished. This intelligent technology continuously draws fresh air into the machine at the end of the cycle, gently circulating within the drum before releasing it out again. This creates a fresh environment inside the drum for up to 12 hours, meaning your laundry won't smell damp or require another wash. And because Ultra Fresh Air continuously circulates your wet washing, it can help reduce moisture making drying much easier.

Long-lasting performance

Longer lasting Direct Motion Motor

Haier’s Direct Motion Motors rely on less intermediate mechanisms like belts, pulleys and brushes to provide even more power and efficiency (up to A energy class). This structure affects noises and vibrations as well, as they are substantially reduced, with significant improvements on durability.

Class A-40%: Greater efficiency also means greater respect

The most efficient and sustainably performing washing machine ever from Haier

With built-in energy-saving features, this washing machine will keep your energy bills low while protecting the environment. It’s our most sustainable and efficient machine ever with an A-40% energy rating, saving you up to 40% on energy per year*.

*vs an equivalent A-rated 11kg model.

Long lasting performance

Super silent performance for peaceful living

Enjoy more peace and quiet at home with the Direct Motion Motor. Unlike standard motors, it doesn’t operate with a belt and pulley system. Instead, the motor is attached directly to the drum, significantly reducing noise, vibrations and energy consumption. Making it perfect for open plan living.

Connected to your needs

Complete control at your finger tips

The hOn App lets you connect, customise, and tailor your washing settings to suit your needs. Thanks to its innovative and user-friendly design, it's really intuitive and easy to use so you can remotely manage a cycle and monitor performance. Together with AI that can automatically recognise the type of garment, fabric and size of the load to suggest the perfect programme, hOn can help you save energy with clever features like the Eco-schedule and handy maintenance reminders and tips.

Smart Dosing

Less mess and less waste for smart savings

Take the guesswork out of doing the laundry with the Smart Dosing system. It intelligently calculates the exact amount of detergent and softener needed for your washes based on the weight of the load.

AI-powered care for cleaner, softer clothes

Laundry days with a personal touch

Give your laundry the tailored treatment it deserves with Smart Cycle. AI automatically detects the size of the load and the type of fabrics you’re washing and adjusts the wash action, detergent dosage, water and energy consumption accordingly.

Automatic drum cleaning for lasting hygiene

Blast bacteria way wash after wash

Keep your washing machine clean, fresh, and bacteria-free with the Smart Dual Spray. This automatic cleaning system activates during the rinse cycle, spraying water into the porthole gasket and door window to prevent dirt and soap residue from collecting, keeping your machine perfectly sanitised.

Professional results at home

Refreshed, professional results at home

Keep odours, fine dust and allergens at bay with the Refresh programme. Vapour technology combines warm air flow and soft micro-steam molecules with accurate temperature control, to permeate the fibres in your fabrics, leaving them clean, soft, and wrinkle-free.

Anti-Bacterial Treatment

Keep mould and bacteria at bay

Extend your washing machine’s lifetime with Haier’s exclusive Anti-bacterial Treatment. It protects sensitive areas like the detergent drawer and porthole gasket from mould and bacteria for a more hygienic and long-lasting performance.

Keeps even your most delicate fabrics looking as good as new

Keeps even your most delicate fabrics looking as good as new

This Haier's washing drum benefits from a surface designed to ensure that even your most delicate fabrics remain in perfect condition, no matter how many times you wash them. The special pillow-shaped pads mean your laundry slips gently over the surface as the drum spins, never catching the fabric and causing it to deteriorate in quality.

Wide choice of stains option

Stain removal at the touch of a button

Achieve laundry perfection with Haier X Series 11 stain options. At the touch of a button simply select one of the 12 dedicated programs and let the washing machine handle the rest, ensuring impeccable results every time.

Illuminate your laundry

Illuminate your laundry

Thanks to the drum's handy interior light, you can load and unload your laundry easily without leaving anything behind. Say goodbye to the quest for lost socks!

Technical Specifications

Main Features

Product name / Commercial code HW110-BD14397U1
Product code 31020198
EAN Code 6921081504642
Manufacturer Qingdao Haier Washing Machine Co. Ltd.
Capacity (kg) 11
Maximum spin speed (rpm) 1400
Built-in / Freestanding Freestanding
Loading type Front

Technical features

IoT App hOn
Electronics Touch
Motor type Direct Motion
Drum material Stainless Steel
Drum volume 78
Plug type UK
Voltage (V) 220-240
Connectivity Advanced remote control and extra content (Wi-Fi + BLUETOOTH®)

Programs and Functions

Number of programmes 16
Start delay options Yes (up to 24h)
Autodose Yes
Steam programme Yes

Aesthetic

Colour White
Colour / bezel Black
Colour of door Black

Performance and Consumption

Energy class A
Spin-drying efficiency class B
Weighted energy consumption [100 cycles, eco 40-60] 32
Programme duration Rated capacity 3:58
Water consumption 47
Noise level spinning (dB) (A) 70
Airborn acoustical noise emission class A

Dimensions

Product height (mm) 850
Width of the product (mm) 595
Full product depth (mm) 679
Cabinet depth (without pipes and door) 629
Packaged Product Height (mm) 888
Width of the packed product (mm) 653
Packaged Product Depth(mm) 725
Net weight (kg) 79
Gross weight (kg) 84

FAQs

What is the Warranty length and how do I register?

Standard 2-Year Manufacturer’s Warranty and 10-Year Parts Guarantee

Haier offers a standard 24 month call out, parts and labour guarantee on all home appliances. Haier offers 10-Year Parts guarantee for all home appliances from the date of purchase. Register your appliance here

How does delivery work?

Large appliance orders will incur a £20 delivery charge.

After your order has been processed, you will receive an email, SMS or phone call within 24-48 hours from our logistics partner, Product Care Group, directing you to their booking portal to book your delivery. Please note that there may be a delay over bank holidays. For offshore deliveries, the lead-time may
be up to 14 days. For Scottish Highland deliveries, the lead-time may be up to
10 working days. 

If you need any further help please contact the website support team

Will the product be installed for me?

Yes, we offer a freestanding installation service at a cost of £10.

Our logistic partners, Product Care Group, will install the appliance on delivery.

Please ensure you add this service in the checkout.

Can you recycle my old appliance?

Yes, we offer a recycling service at a cost of £20.

You will need to disconnect your old appliance and our logistic partners, Product Care Group, will remove and recycle the old appliance on delivery of the new one. Please ensure you add this service in the checkout.

Does this product comply with the 2023 PSTI Regulations and what is the app support period?

The defined support period including the mobile app as per the PSTI Regulations 2023 is a minimum of 2 years from the product purchase and will not expire before 31 December 2026.

×