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ProductWashing Machines31020198777HW110-BD14397UUKHW110-BD14397U1Front Loading Washing MachinesCEAAJWE08energy_class:AfilterAttr:FreestandingfilterAttr:WhitefilterAttr:11filterAttr:Advanced remote control and extra content (Wi-Fi + Bluetooth)filterAttr:YesfilterAttr:YesfilterAttr:68filterAttr:A
10 YEAR WARRANTY
Quiet mark

HW110-BD14397U1 X Series 11 Washing machine

A

Freestanding, 11 Kg, 1400 RPM, 10 Year Warranty, White, 16 programs

  • Ultra Fresh Air - Keeps fabric odour-free for up to 12 hours
  • A -40% Energy Efficiency Class
  • Direct Motion Motor - Reduces noise & energy consumption
  • Wi-Fi Connected - With hOn App
  • Smart Dosing - Calculates correct amount of detergent
  • Smart AI Cycle - Tailors the cycle to suit wash load
  • Smart Dual Spray - Keeps door seal & door window clean
  • Refresh Programme - Vapour leaves fabrics clean and wrinkle-free
  • Anti-bacteria treatment
  • Pillow Drum - Cares for delicate fabrics
  • 12 Stain Options - For impeccable results every time
  • Drum Light - Illuminates your laundry
X Series 11

X Series 11

X Series 11 is not only the best Haier washing machine but represents a point of reference for the entire market and for those who want to experience truly superior performance. Cutting-edge materials, pure technological innovation and the extraordinary energy class A -40% that allows you to optimize consumption and minimize the environmental impact, without giving up the best results. Even at night, while you're sleeping. In fact, thanks to the Ultra Fresh Air function, the washing machine will blow fresh air taken from outside, removing humidity and preventing mould and bad odour from generating inside the drum, keeping the garments fresh and clean as just washed up to 12 hours. But that's not all: the AutoDose function and the new TFT Screen offer you washing cycles in complete autonomy, leaving you all the freedom to enjoy your time.
Ultra Fresh Air: Water residue will no longer be a problem.

Continued freshness for up to 12 hours after every cycle

Ultra Fresh Air keeps your fabrics free of odours and bacteria after the cycle has finished. This intelligent technology continuously draws fresh air into the machine at the end of the cycle, gently circulating within the drum before releasing it out again. This creates a fresh environment inside the drum for up to 12 hours, meaning your laundry won't smell damp or require another wash. And because Ultra Fresh Air continuously circulates your wet washing, it can help reduce moisture making drying much easier.
Class A-40%: Greater efficiency also means greater respect

The most efficient and sustainably performing washing machine ever from Haier

With built-in energy-saving features, this washing machine will keep your energy bills low while protecting the environment. It’s our most sustainable and efficient machine ever with an A-40% energy rating, saving you up to 40% on energy per year*.
*vs an equivalent A-rated 11kg model.
Long lasting performance

Super silent performance for peaceful living

Enjoy more peace and quiet at home with the Direct Motion Motor. Unlike standard motors, it doesn’t operate with a belt and pulley system. Instead, the motor is attached directly to the drum, significantly reducing noise, vibrations and energy consumption. Making it perfect for open plan living.
hOn Wi-Fi connectivity

Complete control at your finger tips

The hOn App lets you connect, customise, and tailor your washing settings to suit your needs. Thanks to its innovative and user-friendly design, it's really intuitive and easy to use so you can remotely manage a cycle and monitor performance. Together with AI that can automatically recognise the type of garment, fabric and size of the load to suggest the perfect programme, hOn can help you save energy with clever features like the Eco-schedule and handy maintenance reminders and tips.
Smart Dosing

Less mess and less waste for smart savings

Take the guesswork out of doing the laundry with the Smart Dosing system. It intelligently calculates the exact amount of detergent and softener needed for your washes based on the weight of the load.

Laundry days with a personal touch

Give your laundry the tailored treatment it deserves with Smart Cycle. AI automatically detects the size of the load and the type of fabrics you’re washing and adjusts the wash action, detergent dosage, water and energy consumption accordingly.
Smart Dual Spray

Blast bacteria way wash after wash

Keep your washing machine clean, fresh, and bacteria-free with the Smart Dual Spray. This automatic cleaning system activates during the rinse cycle, spraying water into the porthole gasket and door window to prevent dirt and soap residue from collecting, keeping your machine perfectly sanitised.
Professional results at home

Refreshed, professional results at home

Keep odours, fine dust and allergens at bay with the Refresh programme. Vapour technology combines warm air flow and soft micro-steam molecules with accurate temperature control, to permeate the fibres in your fabrics, leaving them clean, soft, and wrinkle-free.
Anti-Bacterial Treatment

Keep mould and bacteria at bay

Extend your washing machine’s lifetime with Haier’s exclusive Anti-bacterial Treatment. It protects sensitive areas like the detergent drawer and porthole gasket from mould and bacteria for a more hygienic and long-lasting performance.
Keeps even your most delicate fabrics looking as good as new

Keeps even your most delicate fabrics looking as good as new

This Haier's washing drum benefits from a surface designed to ensure that even your most delicate fabrics remain in perfect condition, no matter how many times you wash them. The special pillow-shaped pads mean your laundry slips gently over the surface as the drum spins, never catching the fabric and causing it to deteriorate in quality.
Wide choice of stains option

Stain removal at the touch of a button

Achieve laundry perfection with Haier X Series 11 stain options. At the touch of a button simply select one of the 12 dedicated programs and let the washing machine handle the rest, ensuring impeccable results every time.
Illuminate your laundry

Illuminate your laundry

Thanks to the drum's handy interior light, you can load and unload your laundry easily without leaving anything behind. Say goodbye to the quest for lost socks!

Technical Specifications

Product name / Commercial code
HW110-BD14397U1
EAN Code
6921081504642
Built-in / Freestanding
Freestanding
Loading type
Front
Capacity (kg)
11
Maximum spin speed (rpm)
1400

Electronics
Touch
Motor type
Direct Motion
Drum material
Stainless Steel
Drum volume
78
Plug type
UK
Voltage (V)
220-240
Connectivity
Advanced remote control and extra content (Wi-Fi + Bluetooth)
IoT App
hOn

Number of programmes
16
Start delay options
Yes (up to 24h)
Autodose
Yes
Steam programme
Yes

Colour
White
Colour / bezel
Black
Colour of door
Black

Energy class
A
Spin-drying efficiency class
B
Weighted energy consumption [100 cycles, eco 40-60]
32
Programme duration Rated capacity
3:58
Water consumption
47
Noise level spinning (dB) (A)
70
Airborn acoustical noise emission class
A

Height of the product
85
Width of the product
60
Full depth (door and pipes included)
68
Cabinet depth (without pipes and door)
629
Packaged Product Height (mm)
888
Width of the packed product (mm)
653
Packaged Product Depth(mm)
725
Net weight (kg)
79
Gross weight (kg)
84
Product name / Commercial code
HW110-BD14397U1
EAN Code
6921081504642
Built-in / Freestanding
Freestanding
Loading type
Front
Capacity (kg)
11
Maximum spin speed (rpm)
1400
Electronics
Touch
Motor type
Direct Motion
Drum material
Stainless Steel
Drum volume
78
Plug type
UK
Voltage (V)
220-240
Connectivity
Advanced remote control and extra content (Wi-Fi + Bluetooth)
IoT App
hOn
Number of programmes
16
Start delay options
Yes (up to 24h)
Autodose
Yes
Steam programme
Yes
Colour
White
Colour / bezel
Black
Colour of door
Black
Energy class
A
Spin-drying efficiency class
B
Weighted energy consumption [100 cycles, eco 40-60]
32
Programme duration Rated capacity
3:58
Water consumption
47
Noise level spinning (dB) (A)
70
Airborn acoustical noise emission class
A
Height of the product
85
Width of the product
60
Full depth (door and pipes included)
68
Cabinet depth (without pipes and door)
629
Packaged Product Height (mm)
888
Width of the packed product (mm)
653
Packaged Product Depth(mm)
725
Net weight (kg)
79
Gross weight (kg)
84
The defined support period including the mobile app as per the PSTI Regulations 2023 is a minimum of 2 years from the product purchase and will not expire before 31 December 2026.

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