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Punchestown Racing Festival Sponsorship

Punchestown Racing Festival Sponsorship

For the first time, Haier is sponsoring one of the races at the prestigious Punchestown Racing Festival in Kildare in April.

Punchestown Racecourse are delighted to welcome global market leading appliance specialists Haier to the 2024 festival sponsor line up. The sporting and social highlight event takes place from Tuesday 30th April to Saturday 4th May.

The €15,000 Haier Flat Race will be the concluding contest on the opening day, Tuesday 30th April, of the 2024 Punchestown Festival. Thus providing a fitting finale to a flagship event in the Haier calendar as they commence their day with a conference followed by a special hospitality event at the racecourse.

Established in 1984, Haier has over thirty years of experience and is dedicated to design of high-quality reliable appliances for a discerning customer base. Euromonitor International has appointed Haier as the world’s number one global major appliance brand for the 15th consecutive year*. Operating across 200 markets, with 138 factories and ten research and development centres Haier employs upwards of 100,000 people.

Liz Addinall, Haier Trade Marketing Manager for Haier Smart Home in Ireland looked ahead to the Haier Punchestown activation saying,

“Haier is delighted to be involved with the prestigious Punchestown Racing Festival as a sponsor this year. We are excited to be showcasing our brand and products to our Irish audience. Haier’s stylish products go across all categories from cooling to cooking and laundry. They offer the highest level of energy efficiency and a solution that tailors to our customers’ needs.

“We look forward to building on our relationships with retailers and furthering the visibility of the brand in Ireland with this sponsorship.”

Welcoming Haier to the Punchestown Festival line up Punchestown Sponsorship Manager Leona Hughes said,

“The Haier principles of customer service, high quality and reliability align perfectly with the Punchestown model and so it is a pleasure to welcome the Haier team to the 2024 Festival. As Ireland’s largest sporting corporate hospitality event we take pride in treating our clients guests like our own. People Make Punchestown and we look forward to welcoming Haier as a new sponsor and client in a few weeks time”.

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. With over €3.4 million in prize money across forty contests including 12 grade one races, the Punchestown Festival is Ireland most prestigious jump racing festival. Over 100,000 people are expected to attend across the five days.

For full event information and ticket options please visit www.punchestown.com

(*Source: Euromonitor International Limited; Consumer Appliances 2024, % share of units, 2023 volume sales data)