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Where Smart Innovation Kicks Off with Pure Football Passion.
Haier is stepping onto the global pitch in style, announcing powerhouse partnerships with Liverpool Football Club and Paris Saint-Germain. It’s a game-changing move that unites Haier’s world-leading smart-home technology with the roar, pride, and electric atmosphere of two of football’s most legendary clubs.
Bringing the Spirit of Football Home.
Football is more than a sport - it’s a quest for greatness, where every touch, every pass, every decision can change the game. Haier brings that same winning mentality into your home, delivering cutting-edge innovation that boosts your everyday performance. Step into a world where technology fuels ambition, where precision isn’t just a target - it’s the standard. Because when you play with the number ones, every move matters.
The Values That Drive Haier and Champions on the Pitch
From control and power to strategy and seamless teamwork, every element of Haier innovation reflects the spirit of football. Discover how these shared values create performance that’s always match-ready and built for the top of the table.
Connectivity
Imagine having a real-time advantage on the pitch and in life. Haier’s connected features, from instant notifications to voice-controlled command, keep you in complete control, like the perfect finish.
Style
Lines make the difference. The expression of elegance on the pitch and at home, thanks to household appliances with a unique design, premium materials and the finest finishes. Every detail plays for a winning performance.
Power
Number ones know how to dose power. When they have to raise their performance on the pitch and reach the highest levels to achieve professional results.
Intelligence
Intelligence is your set piece. The most revolutionary way to greatness is through intelligence and smart connectivity, save energy to reach the top faster and remain #1.
