How to choose the right TV

The TV is the heart of home entertainment: we use it for films and series, for weekend sport, for gaming and for everyday viewing. But with so many acronyms (4K, LED, QLED, HDR, 120 or 240 Hz) choosing the right model can feel complicated.

This guide starts with how you live with and watch your TV, such as the room, your habits, your space and your budget, and walks you step by step to the most suitable Haier model, explaining each feature in simple terms.

The right size depends mainly on the room and how far you sit from the screen. Too small and you lose the detail of 4K; too large at close range and it tires the eyes. With 4K, though, you can sit closer than before and enjoy bigger screens without losing quality.

The Haier range comes in six sizes, from 43" to 85". Here's which to choose based on the room, viewing distance and how you use the TV:

Practical tip: measure the actual distance between the screen and where you sit, and check the space on the unit or wall (especially for 75" and 85"). If you're unsure between two sizes, with 4K it's better to choose the larger one.

All Haier TVs are 4K and Smart TVs: the main choice is the panel technology, LED or QLED, which affects colour, contrast, brightness and price. Here's the difference and how to tell which is right for you.

• What is an LED TV? It's an LCD screen with LED backlighting, the most common technology: it delivers a sharp, natural 4K picture, low running costs and a more affordable price. It's the simplest, best-value choice for everyday use.
• What is a QLED TV? It adds a layer of Quantum Dot that widens the colour volume: more vivid, lifelike tones, higher peak brightness and deeper contrast. It performs much better with HDR content and in bright rooms, for a more immersive picture.

In short, here's how the two technologies compare:

Which should you choose?

• Choose LED if: you have a limited budget, you use the TV mainly for streaming and everyday programmes, or you need a practical model for the kitchen or bedroom.
• Choose QLED if: you want a richer, more immersive picture for films, sport and gaming, you watch in a bright room, or you love HDR content.

The refresh rate is how many times per second the picture is updated, measured in hertz (Hz): a 60 Hz panel refreshes the image 60 times a second, a 120 Hz panel twice as often. The higher the figure, the smoother and sharper motion looks in fast scenes.

When does it really matter? With fast-moving content, sport and gaming, where a high refresh rate reduces blur and keeps the action easy to follow. For films and series (often shot at 24 frames per second) and for everyday TV, even 60 Hz is more than enough.

• 60 Hz: fine for streaming, programmes and everyday use.
• 120 Hz: noticeably smoother motion, ideal for sport and gaming.
• 240 Hz: the smoothest of all, designed for the most demanding gaming.

Some related technologies also matter:

• VRR (Variable Refresh Rate): syncs the TV with your console or PC to eliminate tearing and stutter.
• MEMC: inserts intermediate frames to make motion smoother.
• HDMI 2.1: the port that lets you enjoy high-frame-rate 4K from the latest-generation consoles.

On Haier TVs, the refresh rate rises with the range:

These days every TV is a smart TV, but not all of them offer the same experience.

Beyond picture quality, what matters is how the TV's “brain” is built: the operating system, access to content and connectivity. Here's what to look at:

• Operating system: it should be simple, fast and up to date, with an interface where you quickly find what you're after.
• Apps and streaming: check that the main apps are there (Netflix, Prime Video, Disney+, YouTube…) and a store to add more.
• Live TV: some platforms let you watch live channels over the internet, without an aerial.
• Voice control: a voice assistant makes searching for and controlling the TV easier.
• Connectivity: check how many HDMI and USB ports there are, and whether HDMI 2.1 is included if you connect latest-generation consoles.

What you get on Haier TVs:

Beyond performance, how the TV fits into your space matters: the look, but above all how and where you install it. Here's what to consider:

• Design and looks: slim bezels and refined finishes make the picture stand out and blend in better with your décor.
• Type of installation: you can place it on a unit (check the stand or feet suit the width of your furniture) or wall-mount it with a VESA bracket.
• Ease of setup: large sizes (75"–85") are bulky and heavy, and wall-mounting needs the right bracket and a suitable wall.
• Cable management: ways to hide the cables keep the setup tidy.

What Haier Smart TVs offer:

Here's a quick comparison of the three series to help you choose based on your needs and budget:

Every way of watching TV has its own priorities. Here are the features that really matter and the Haier models recommended for each use.

Films and series

For home cinema, picture quality is what counts: deep blacks, accurate colours and detail.

• Key features: AI Picture Quality Ultra, HDR10+ for a wider dynamic range, premium audio.
• Recommended Haier Smart TV: QLED S90, e.g. H65S90GUF (65"). Alternatively, the QLED S80, e.g. H55S80GUF (55"), offers great picture quality at a lower price.

Sport

In sport, fast movement must stay sharp and the scene easy to read even in daylight.

• Key features: high brightness, smooth motion and a high refresh rate.
• Recommended Haier Smart TV: QLED S90, e.g. H65S90GUF (65"), ideal for the living room.

Gaming

For gaming you need responsiveness and fluidity: this is where the S90 shines.

• Key features: HDMI 2.1, a 240 Hz panel, Game Mode, MEMC for fluidity and VRR (variable refresh rate) to eliminate tearing and stutter.
• Recommended Haier Smart TV: QLED S90, e.g. H55S90GUF (55"), flagged by Haier as “Best for Gaming”.

Everyday use

For everyday TV, simplicity and versatility are what matter.

• Key features: an easy-to-use operating system, balanced performance and a wide choice of sizes.
• Recommended Haier Smart TV: LED K85, e.g. H43K85GUF (43"). QLED S80, e.g. H50S80GUF (50").