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Euromonitor International appoints

Haier as world’s No.1 Global Major Appliances Brand for the 14th consecutive year

According to the 2022 annual report released by Euromonitor International, the main strategic market research provider, the Haier brand ranks as the major appliances market leader.

It is the 14th consecutive year that Haier has won this accolade, with the sales of Haier's refrigerators, washing machines, freezers, and wine coolers also securing the number one spot.

This marks a new milestone for the Company in the global major appliances market.


For the 14th consecutive year, Haier has won this accolade as leader in the market of major appliances, according to the annual Euromonitor International report. The company achieved this result thanks to the extraordinary sales of the brand’s smart solutions, such as refrigerators, washing machines, freezers, and wine coolers. The remarkable sales performance in these four categories marks a new milestone for the company in the global major appliances market: it marks the 15th consecutive year Haier has ranked first for the cooling appliances, the 14th for washing appliances, the 13th for wine coolers, and the 12th consecutive for freezers.

For over thirty years, Haier has been a leading brand in home connected appliances, driving forward industry development with Artificial Intelligence. In the era of the Internet of Things (IoT), Haier continues its mission to establish itself as a world-leading brand, aiming at ensuring high-quality technological performance to households around the world and making them smart. Haier has put customer needs at the centre of its strategy by adopting the Group’s zero distance to consumer approach that, over the last years, has upgraded its brand ecosystem to achieve increasingly unique results.

In this spirit, Haier Europe uses digital platforms for R&D, manufacturing, marketing, quality control, logistics and services with its brands Candy, Hoover, and Haier. To support its goals of lowering costs and increasing operational efficiency, Haier also uses an operational system that incorporates platform-based design, smart manufacturing, Internet-based collaboration, customisation, customer service extension, and digital management.


Jim McEwan Chief Commercial Officer of Haier UK and Ireland commented:

“We are truly honoured to be the No.1 Global Major Appliance Brand for the 14th consecutive year in a row. It is a fantastic achievement at Haier, reaching this tremendous milestone. We are constantly striving to listen to consumers, changing needs and adapting to them, while simultaneously researching and harnessing cutting-edge technology, to stand out in the market”.
Source from: Euromonitor International Limited 2023.


Haier is the appliance brand dedicated to consumers who want premium experiences. Advanced technology, superior design, and tailor-made experiences are the three souls of Haier, which offers a wide range of connected products and solutions in the sectors of washing, cooling, cooking, and conditioning appliances. The Haier brand is part of the Haier Smart Home Group, and ranks number one in the global home major appliances (*Source: Euromonitor International Limited; Consumer Appliances 2023, % share of units, 2022 volume sales data)