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Euromonitor International appoints

Haier as world’s No. 1 Global Major Appliances Brand for the 15th consecutive year

The leading global provider of strategic market research Euromonitor International once again recognised Haier as the number no major appliances brand for 15 consecutive years.

2024 is starting with excellent news: Haier has been Ranked No.1 Major Appliances Brand for 15 consecutive years according to Euromonitor. This memorable achievement for the Group reflects the constant pursuit of excellence, leading to a strong leadership position in the industry.

In 2023, the brand reached new levels of global recognition. According to the 2023 annual report released by Euromonitor International, the world's leading independent provider of strategic market research, Haier once again demonstrated an unparalleled ability to innovate and adapt to changing consumer’s needs, anticipating their desires, and meeting their expectations.

Haier has achieved a remarkable milestone in the global major appliances market by securing the number one spot in sales for its refrigerators, washing machines, freezers, and wine coolers. In particular, Haier has been the world's number one brand of refrigeration appliances for 16 consecutive years, number one brand of home laundry appliances for 15 consecutive years, number one brand of wine coolers for 14 consecutive years, and number one brand of freezers for 13 consecutive years.

This unmatched and enduring success is the acknowledgment of the quality of Haier's solutions and a testament to the ongoing efforts of the Group's teams to achieve the highest levels of innovation that lead to market loyalty. Haier has been a leading brand in home connected appliances for over thirty years, driving forward industry development with Artificial Intelligence. The brand’s primary goal is to ensure high-level technological performance to enhance the daily lives of worldwide most demanding consumer, making every home a connected and personalised smart ecosystem.

A mission pursued while maintaining a people-centric approach, a key factor in Haier’s success which has consistently exceeded market expectations and maintained its position as a global leader over the years.


(*Source: Euromonitor International Limited; Consumer Appliances 2024, % share of units, 2023 volume sales data)