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Fresher Techs®

Preserve life’s flavour

Fresher techs

Haier created our exclusive and revolutionary Fresher Techs® to respond to one simple need: keeping food tastier, fresher and healthier for longer. These smart technological innovations take care of every part of your refrigerator, adjusting and optimising conditions to ensure your food preservation in order to maintain their flavour, nutritional content and quality for longer.

Fresher Zones

Fresher Zones in Haier’s refrigerators have been developed to provide the perfect conditions for your food’s various storage needs

My Zone
MyZone

Haier’s commitment to continuously innovating in order to meet and exceed our customers’ expectations is what brought about the incredibly practical MyZone. Quickly and easily toggle between the compartment’s five different cooling food temperature settings, from -3° to +5°C, depending upon the food you wish to store inside. Choose from Fruits & Vegetables, Seafood, Defrost, Quickcool or Chiller 0°C Fresh. Practical, efficient and made for you.

Instant Cool Zone
Instant Cool Zone

Need a cold beverage quickly? Now you can cool down your favourite drinks in only 20 minutes thanks to the Instant Cool Zone! Chill your favourite bottle of wine or soft drinks to in just a few minutes, ready for you to enjoy when you want. Simply select the programme using the digital touch screen and you’re good to go.

Humidity zone
Humidity Zone

The Humidity Zone in your Haier refrigerator maintains the compartment at 90% humidity, the perfect conditions for fruit and vegetables. By still allowing cool air to circulate, this next level in food preservation technology not only allows you to store your groceries for longer, it also helps to maintain their nutritional content.

Dry Zone
Dry Zone

The Dry Zone is the perfect place to store meat, fish, dairy or delicatessen-style prepared foods. Thanks to this clever Fresher Tech®, the level of humidity within the compartment is constantly kept below 45%, the optimum conditions for storing foods of this type for longer without them spoiling.

Fresher Filters

Fresher Filters ensure that the conditions within Haier’s refrigerators are always perfectly optimised to keep your food fresher and healthier for longer.

ABT® Antibacterial Technology
ABT® Antibacterial Technology

A refrigerator can provide the perfect conditions for bacteria to develop. That’s why Haier created our exclusive ABT® antibacterial technology, which uses ultraviolet light in order to prevent the proliferation of bacteria in the refrigerator’s air flow. A clean airflow helps to maintain the original flavours of your food while also improving hygiene and protecting your family’s health.

Fresher Shield
Fresher Shield

Combining seamlessly with Haier’s Total No Frost technology, the Fresher Shield is an ingenious Fresher Tech® that ensures your refrigerator automatically drains frost on a continuous basis, minimising the amount of air that is able to escape from the refrigerator during this process. This prevents temperature fluctuations inside your no frost refrigerators, therefore making sure your food in always stored under optimal conditions.

Fresher Pad and Sensors

quick-freeze process and targeted cool-air flow ensures maximum efficiency in both time and energy, while keeping flavours and nutrients locked in to your food items.

Fresher Pad
Fresher Pad

The Fresher Pad is an aluminum tray that enables food items to be frozen in a very short period of time. This accelerated process helps to preserve the nutritional content of your food by ‘locking in’ its nutritional content. It’s an innovation that isn’t only convenient, it also takes care of your family’s health and wellbeing.

Fresher Sensors
Fresher Sensors

Fresher Sensors are installed on every shelf in the refrigerator in order to monitor temperature and ensure cold air is only distributed where it is required. This clever innovation makes sure that food items are brought to their optimal temperature quickly, preserving valuable nutrients, optimising energy usage and extending your food preservation and storage life.